Designed to bring smiles

to children's faces

draw telling

❋ case study

Created to tackle societal challenges, including child abuse.

Personal Project
& App Design Lead

app /

21.12.11 - 22.02.17

Type /

parental education app
Native App

Team

PM, Designer

Role commitment

UX Design 100%

UI Design 100%

BX Design 100%

Illustration Design 100%

overview

Two issues: low signup rates for new users & usability problems
with the file box feature

overview

The first step for a healthy home education:
Drawtelling that brings a smile to our child's face

1

Emotional State Analysis Through

Child's Drawings

We offer an enhanced examination based on CBT (Cognitive Behavioral

Therapy) program using AI drawing analysis. You can upload/scan your

child's drawings to check the analysis results.

2

Our Child's Monthly Emotional

Report

We compile weekly reports on the emotional states analyzed through

children's drawings and share them with you. Based on the analysis,

we provide parenting tips and recommend experts to support you.

3

Parenting/Discipline Tips Tailored to

Your Child's Personality

We provide personalized parenting/discipline tips daily based on analyzed

data, helping you gain a deeper understanding of your child's emotional state.

4

Verified Psychological Counseling Experts

for One-on-One Counseling

By analyzing data obtained from art assessments, you can receive reliable

parenting advice for your child from recommended professional counselors.

overview

Did you know that 83% of all child abuse
cases are perpetrated by parents?

Did you know that a staggering 83% of child abuse cases account for the total crime rate, perpetrated by parents?

For the sake of children's safe development, we can no longer turn a blind eye.

However, the harsh reality we face is that these issues are not yet completely eradicated. Continuous violence casts

a shadow over the future of children, and abuse by parents signals a larger problem we must address.

overview

After COVID-19, there is a
rapidly Increasing issue of child abuse

user research

Significantly Lacking Understanding in
Parenting & Discipline Guidance

Lack of awareness about parenting attitudes and discipline methods is a primary cause of child abuse.

Many parents, eager for their children's education, often question suitable parenting and disciplinary approaches.

Yet, acquiring professional parenting education remains a challenge. Engaging in discussions is crucial

for improving both parents and society.

who

A total of 60 married women ranging from
their 20s to 60s

when

23.04.17 - 23.04.23

how

User Survey

point

Understanding user needs and
deriving insights

ia

Designed IA to allow time for reflection on
the relationship with children

wireframe

Designed IA to allow time for reflection on
the relationship with children

Solution

step 01

Onboarding flow for checking and
improving parent-child relationship

Solution

step 02

Streamlined art therapy assessment:
scans children's drawings for swift analysis

Solution

step 03

AI-driven insights & tailored parenting
for understanding your child

Solution

step 04

Tailored parenting tips & discipline
methods based on your child's temperament

Solution

step 05

Consultations with experts
for parents with many concerns

design system

Significantly Lacking Understanding in
Parenting & Discipline Guidance

Based on the main concept of a service that seeks to understand children's emotions through drawings,

we branded it with the keywords "emotion" + "communication." We incorporated vibrant colors reminiscent of

children's drawings, along with warm yet intuitive meanings.

Results

95%

Among 10 user test reviews, approximately 9 users responded positively to the service.
They expressed a desire to use the service when it is officially launched.

Based on the main concept of a service that seeks to understand children's emotions through drawings,

we branded it with the keywords "emotion" + "communication." We incorporated vibrant colors reminiscent of

children's drawings, along with warm yet intuitive meanings.

© 2024 Yuri Yang

playground