Language
Eng
/
KOR
B2B SaaS / Fintech
- Led problem definition and redesign for an AI-driven design environment, reducing hardcoding by 76% and boosting design system efficiency by 57%.
- Reduced card membership application drop-off to 17% through funnel analysis, CS insights, and targeted flow fixes.
AI & B2C Product/ UX Design Awards & IF Design Awards Winning Agency
- Redesigned a global coffee brand’s digital product by simplifying complex user flows, re-architecting information hierarchy, and applying data-driven behavioral insights to enhance usability, clarity, and task efficiency across the platform.
- Led a full product rebrand and end-to-end experience redesign, establishing a unified visual system and interaction framework that aligned brand identity with user expectations and improved overall journey coherence.
B2B/ B2C SaaS & Products IT Consultant
B2B Influencer Marketing SaaS & E-commerce App/Web Platform
- Redesigned the onboarding and campaign application experience, driving a 34% increase in user activity and a 56% boost in average monthly usage through UX-focused improvements.
- Resolved ‘File-Box’ customer inquiries related to the file upload cloud page, leading to a 36% decrease in user drop-off and achieve 100% user satisfaction during testing.
- Led monthly design-thinking workshops with a project manager and 2 designers to share user insights and align core design principles, achieving a 60% reduction in miscommunication.
[UX/UI Designer] Wise Mobility
Car-sharing Mobility App Platforn
- Redesigned the website and brand concept, resulting in a 34% increase in retention, validated through
A/B testing to enhance user engagement.
- Created UX documentation for the app, including an introduction to the app, the problems it aimed to solve,
personas, user journey maps, and findings from user interviews. This documentation was used to track the
design process and guide further development, as well as to onboard new team members.
- Enhanced the Rent and Lease UX/UI system to streamline the rental process, delivering a more seamless and
user-friendly experience.
SafeSystem Corporation, For 3months / 2024-2024
- Redesigned the UX design and research for the App, developing a comprehensive design system and interactive prototypes that enhanced
user safety and experience.
SAPEON, For 3months / 2023-2024
- Redesigned an AI-powered analytics dashboard, refining how AI-generated insights were presented to improve decision-making for both technical
and non-technical users.
Andreia Corporation, For 5months / 2023
- Established the first design system and created 300+ components and motion design for 140+ UI screens all guided by user experience principles and
the brand's vision.
Human Resources Development Service of Korea
Productivity Center
Productivity Center