APP / 23.03 - 23.07
beta test / 23.06 - 23.06
Type /
Native App
App Design Lead
Designing a new app based on user experience
principles and service concepts, aiming to achieve
an 80% user satisfaction rate during beta testing.
Team
PM, 디자이너(1명), 개발자(1명)
마케터, 콘텐츠 디자이너(1명)
Role commitment
UX Design 100%
UI Design 100%
BX Design 100%
Illustration Design 80%
ssok dak
ssok dak
Ssokdak
❋ case study
Designing a new app based on user experience principles and service concepts, aiming to achieve
an 80% user satisfaction rate during beta testing.
Initial service brand experience
design & App Design Lead
app /
23.03 - 23.07
beta test /
23.06 - 23.06
Type /
Female Mental Helth care community
Native App
Team
PM, Designer, Developer,
Marketer, Content designer
Role commitment
UX Design 100%
UI Design 100%
BX Design 100%
Illustration Design 80%
❋TLDR
Starting a conversation is the first step towards a healthier mind
Here, we listen to your story with care and are ready to walk alongside you as your supporter.
In today's society, mental health has become an increasingly important issue. Particularly, the serious situation of depression
among married women, who are often overlooked, has drawn attention. Sokdak Sokdak was created to support
women facing such difficulties. During the planning phase of our service, various research efforts were made to establish a community
that serves as a psychological support system for women beyond just a women-only community.
Supportive Community Space
we aim to provide a space where female can
freely share their concerns for their well-being.
Comprehensive User Research
We conducted extensive research to gain a deep
understanding of our target users' pain points and needs.
High User Satisfaction
a user satisfaction rate of 80% was
recorded in user testing.
desk research
The depression rate among women is 2.1 times
higher
78.9% emotional isolation rate
About half of the population has experienced depression to the extent that depression has become a significant issue in Korean society.
Among these, it has been confirmed that women's depression is more than twice as prevalent as men's, highlighting the
seriousness of female depression as an issue. To provide an objective analysis of the problem, desk research on female depression
was conducted. As a result, it was discovered that the percentage of married women feeling loneliness and social isolation related to marital
status is as high as 78%.
user interview
Low campaign application rate among new users
Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:
who
A total of 60 married women ranging from
their 20s to 60s
when
23.04.17 - 23.04.23
how
User Survey
point
Understanding user needs and
deriving insights
case study
Extracting insights through competitor analysis
The TagBy solution is a SaaS platform for influencer marketing tailored to both marketers and influencers.
It includes both app and web-based services. TagBy boasts a design that maintains consistent performance between its web and
app services, leading to more effective usage of social media marketing initiatives. The objective is to cultivate a mutually beneficial
scenario for both marketers and influencers, offering reciprocal advantages to both entities.
💡
Insights
01
Women's verification process
through onboarding
Guidance on the identity of
women-only communities and
verification of users' identities.
02
Various filtering & search
features to find partners
Guidance on the identity of
women-only communities and
verification of users' identities.
03
real-time conversation
matching
UI notation for real-time conversation
matching and sorting settings.
04
Management system needed
for clean conversations
Provision of reporting functions and
AI-managed clean system features.
user Persona
Am I the only one feeling this way? I want to talk to someone who can relate!
01
Chat
I want to understand my emotions better! Should I record the feelings
I experienced today?
02
diary
project goal
Increase in nano/micro influencer activity on the Tagby app
due to rising market demand
Test & improvement
The matching settings feature and ideation for chat screen layouts were conducted,
and screen-specific mockups were derived for A/B testing. As a result, the current conversation
matching settings and chat interface have been finalized.
solution 01
onboaridng/profile - Safe community through women's verification onboarding
During the onboarding process, we verify your identity through a women's verification procedure and set up
your nickname for the community. Next, create your profile by answering questions about your interests,
hobbies, and other personal details. Based on the shared information, our matching system pairs you with
conversation partners, enhancing the objectivity of the matches.
solution 02
AI Partner Matching - Personalized matching for natural
1:1 conversations
with desired partners
Through the daily conversation matching settings, you can select your mood and the topics you want to discuss.
Based on your choices, AI will automatically filter and recommend conversation partners in the explore tab. Review the profile
cards of these AI-recommended partners and start a conversation. If starting a conversation feels challenging, don’t worry.
You can check the main keywords on the profile and the conversation topics of interest to naturally initiate a chat. For users who still find it
difficult, we've designed the system to offer suggested keywords and phrases to help facilitate easy and comfortable conversations.
solution
Daily emotion note - Emotion Recording / AI Emotion Analysis Report
The Mood Journal is a page designed to help users objectively recognize and understand their feelings through records.
You can easily log your mood for the day by selecting an emoji that best represents it. AI analyzes your recorded entries over time,
providing insights to help you objectively understand your emotional state. The calendar feature allows you to intuitively
review your emotions over a month, giving you a clear understanding of your mental state.
design system
The main color, a warm shade of pink, was chosen to convey a sense of psychological comfort and create
an environment where women can comfortably share and empathize with their emotions. The UI style concept
incorporates rounded shapes and icons to evoke a cozy atmosphere.
Achivement & Reflection
The user satisfaction rate is 84%
are satisfied with the service and hope for its official release.
About 200 beta tests were conducted, and the initial goal of achieving 100% user satisfaction was met. Through the tests, it was confirmed
that many users want to communicate in more diverse ways. Subsequently, the service usage pattern also showed that users were chatting using emojis
embedded in the operating system. Building on this, the focus shifted to enhancing communication by using emojis in chats to express various emotions.
Following this, discussions were held regarding the possibility and scalability of exchanging messages via audio, considering user needs.
