Designed to bring smiles
to children's faces
draw telling
❋ case study
Created to tackle societal challenges, including child abuse.
Personal Project
& App Design Lead
app /
21.12.11 - 22.02.17
Type /
parental education app
Native App
Team
PM, Designer
Role commitment
UX Design 100%
UI Design 100%
BX Design 100%
Illustration Design 100%
overview
Two issues: low signup rates for new users & usability problems
with the file box feature
overview
The first step for a healthy home education:
Drawtelling that brings a smile to our child's face
1
Emotional State Analysis Through
Child's Drawings
We offer an enhanced examination based on CBT (Cognitive Behavioral
Therapy) program using AI drawing analysis. You can upload/scan your
child's drawings to check the analysis results.
2
Our Child's Monthly Emotional
Report
We compile weekly reports on the emotional states analyzed through
children's drawings and share them with you. Based on the analysis,
we provide parenting tips and recommend experts to support you.
3
Parenting/Discipline Tips Tailored to
Your Child's Personality
We provide personalized parenting/discipline tips daily based on analyzed
data, helping you gain a deeper understanding of your child's emotional state.
4
Verified Psychological Counseling Experts
for One-on-One Counseling
By analyzing data obtained from art assessments, you can receive reliable
parenting advice for your child from recommended professional counselors.
overview
Did you know that 83% of all child abuse
cases are perpetrated by parents?
Did you know that a staggering 83% of child abuse cases account for the total crime rate, perpetrated by parents?
For the sake of children's safe development, we can no longer turn a blind eye.
However, the harsh reality we face is that these issues are not yet completely eradicated. Continuous violence casts
a shadow over the future of children, and abuse by parents signals a larger problem we must address.
overview
After COVID-19, there is a
rapidly Increasing issue of child abuse
user research
Significantly Lacking Understanding in
Parenting & Discipline Guidance
Lack of awareness about parenting attitudes and discipline methods is a primary cause of child abuse.
Many parents, eager for their children's education, often question suitable parenting and disciplinary approaches.
Yet, acquiring professional parenting education remains a challenge. Engaging in discussions is crucial
for improving both parents and society.
who
A total of 60 married women ranging from
their 20s to 60s
when
23.04.17 - 23.04.23
how
User Survey
point
Understanding user needs and
deriving insights
ia
Designed IA to allow time for reflection on
the relationship with children
wireframe
Designed IA to allow time for reflection on
the relationship with children
Solution
step 01
Onboarding flow for checking and
improving parent-child relationship
Solution
step 02
Streamlined art therapy assessment:
scans children's drawings for swift analysis
Solution
step 03
AI-driven insights & tailored parenting
for understanding your child
Solution
step 04
Tailored parenting tips & discipline
methods based on your child's temperament
Solution
step 05
Consultations with experts
for parents with many concerns
design system
Significantly Lacking Understanding in
Parenting & Discipline Guidance
Based on the main concept of a service that seeks to understand children's emotions through drawings,
we branded it with the keywords "emotion" + "communication." We incorporated vibrant colors reminiscent of
children's drawings, along with warm yet intuitive meanings.
Results
95%
Among 10 user test reviews, approximately 9 users responded positively to the service.
They expressed a desire to use the service when it is officially launched.
Based on the main concept of a service that seeks to understand children's emotions through drawings,
we branded it with the keywords "emotion" + "communication." We incorporated vibrant colors reminiscent of
children's drawings, along with warm yet intuitive meanings.