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Draw Telling
Parenting & Drawing Therapy App
AI-Powered Drawing Therapy &
Personalized Parenting Support
with 95% Positive user Feedback





Designed to bring smiles
to children's faces

I created this to tackle societal challenges, including child abuse,
with the goal of revolutionizing child well-being by fostering healthier parent-child
relationships and gaining deeper insights into a child's emotional state.
My Role
App Design
Skills
2021.12 - 2022.02
Product
Web App
Skills
Interactive prototyping, User Research &
Competitor Analysis, Usability Testing,
overview
The first step for a healthy home education:
Drawtelling that brings a smile to our child's face

1
Emotional State Analysis Through
Child's Drawings
We offer an enhanced examination based on CBT (Cognitive Behavioral
Therapy) program using AI drawing analysis. You can upload/scan your
child's drawings to check the analysis results.

2
Our Child's Monthly Emotional
Report
We compile weekly reports on the emotional states analyzed through
children's drawings and share them with you. Based on the analysis,
we provide parenting tips and recommend experts to support you.

3
Parenting/Discipline Tips Tailored to
Your Child's Personality
We provide personalized parenting/discipline tips daily based on analyzed
data, helping you gain a deeper understanding of your child's emotional state.

4
Verified Psychological Counseling Experts
for One-on-One Counseling
By analyzing data obtained from art assessments, you can receive reliable
parenting advice for your child from recommended professional counselors.
overview
Did you know that 83% of all child abuse
cases are perpetrated by parents?
Did you know that a staggering 83% of child abuse cases account for the total crime rate, perpetrated by parents?
For the sake of children's safe development, we can no longer turn a blind eye.
However, the harsh reality we face is that these issues are not yet completely eradicated. Continuous violence casts
a shadow over the future of children, and abuse by parents signals a larger problem we must address.


overview
After COVID-19, there is a rapidly Increasing
issue of child abuse


user research
Significantly Lacking Understanding in
Parenting & Discipline Guidance
Lack of awareness about parenting attitudes and discipline methods is a primary cause of child abuse.
Many parents, eager for their children's education, often question suitable parenting and disciplinary approaches.
Yet, acquiring professional parenting education remains a challenge. Engaging in discussions is crucial
for improving both parents and society.
who
A total of 60 married women ranging from
their 20s to 60s
when
23.04.17 - 23.04.23
how
User Survey
point
Understanding user needs and
deriving insights



Information architecture
Designed IA to allow time for reflection on
the relationship with children

wireframe
Designed IA to allow time for reflection on
the relationship with children

Solution
step 01
Onboarding flow for checking and
improving parent-child relationship


Solution
step 02
Streamlined art therapy assessment:
scans children's drawings for swift analysis

Solution
step 03
AI-driven insights & tailored parenting
for understanding your child

Solution
step 04
Tailored parenting tips & discipline
methods based on your child's temperament

Solution
step 05
Consultations with experts for parents with many concerns

design system
Significantly Lacking Understanding in Parenting & Discipline Guidance
Based on the main concept of a service that seeks to understand children's emotions through drawings,
we branded it with the keywords "emotion" + "communication." We incorporated vibrant colors reminiscent of
children's drawings, along with warm yet intuitive meanings.

Results
95% users responded positively to the service,
They expressed a desire to use the service when it is officially launched

Next Project