All blogs
SsokDak
Female Mental Wellness Social Networking app
A safe and comfortable digital space for women’s mental wellness
APP / 23.03 - 23.07
beta test / 23.06 - 23.06
Type /
Native App
App Design Lead
Designing a new app based on user experience
principles and service concepts, aiming to achieve
an 80% user satisfaction rate during beta testing.
Team
PM, 디자이너(1명), 개발자(1명)
마케터, 콘텐츠 디자이너(1명)
Role commitment
UX Design 100%
UI Design 100%
BX Design 100%
Illustration Design 80%
ssok dak
ssok dak
Designing a new app based on user experience principles and service concepts,
aiming to achieve an 80% user satisfaction rate during beta testing.
Go to vist
Product
Android App
My Role
Design Lead
Skills
2023.03 - 2023.07
Team
5
skills
Stakeholder Management,
Interactive prototyping,
Branding Design, User Research &
Competitor Analysis, Usability Testing
❋TLDR
How can I make the women feel safe and share
their concerns freely in the app?
Supportive Community Space
Aim to design for providing a space where female
can freely share their concerns for their well-being.
Effortless Emotional Reflection
Seamless self-reflection through intuitive journaling,
with smart reminders to encourage a mindful daily habit.
Personalization & Tailored Support
Strengthening connections through seamless
personalization, mood check-ins, and smart matching.
desk research
The depression rate among women is 2.1 times
higher
78.9% emotional isolation rate
Depression is a major issue in Korean society, affecting nearly half the population, with women experiencing it twice as often as men. Desk research revealed that 78% of married women struggle with loneliness and social isolation, highlighting the urgency of addressing female mental health.
user interview
The Power of Conversation: Connecting Women Through
Meaningful Dialogue
I conducted a one-week user survey with 60 married women (20s–60s) to understand their struggles in finding meaningful conversation partners. The research revealed that many women experience anxiety, alleviated through conversations, highlighting the need for a dedicated, personalized space. Insights showed a high usage of conversation apps but difficulty in finding compatible partners, reinforcing the need for AI-driven, topic-based matching to foster authentic and supportive connections.
who
A total of 60 married women ranging from
their 20s to 60s
when
23.04.17 - 23.04.23
how
User Survey
point
Understanding user needs and
deriving insights
Competitor Analysis
Building Trust & Connection: A Smarter, Safer
Conversation Experience
💡
Insights
01
Women's verification process
through onboarding
Guidance on the identity of women-only communities and verification of users' identities.
02
AI Various filtering & search
features to find partners
Guidance on the identity of
women-only communities and
verification of users' identities.
03
real-time conversation
matching
UI notation for real-time conversation
matching and sorting settings.
04
Management system needed
for clean conversations
Provision of reporting functions and
AI-managed clean system features.
user Persona
01
Chat
Am I the only one feeling this way?
I want to talk to someone who can relate!
02
diary
I want to understand my emotions better! Should I record the feelings
I experienced today?
project goal
Creating a safe, intuitive, and emotinally engaging space for women through verification, personalized matching, and motivational features.
solution 01
AI Partner Matching
Creating a Safe and Personalized Space for Meaningful Conversations
To ensure a secure and welcoming environment for women, I designed the onboarding experience with a thoughtful verification process, confirming identity through questions tailored specifically to women's experiences.
I made connecting easier by letting AI match users based on mood and interests. To ease conversation, profile cards highlight key topics, so starting a chat feels natural—even for shy users.
Test & improvement
The matching settings feature and ideation for chat screen layouts were conducted,
and screen-specific mockups were derived for A/B testing. As a result, the current conversation
matching settings and chat interface have been finalized.
solution 02
Daily emotion note
Efforeless Emotion Recording & AI Emotion Analysis Report
To make daily emotion tracking effortless, I replaced long journal entries with emoji stickers and a calendar history, making self-reflection quick and intuitive. To build a journaling habit, I added reminder set up while AI-powered reports with mood graphs and keyword analysis provide deeper insights without extra effort.
design system
Designing for Emotional Comfort : A Soft and Cute Theme
That Creates a Safe Space for Korean Women
The main color, a warm shade of pink, was chosen to convey a sense of psychological comfort and create
an environment where women can comfortably share and empathize with their emotions. The UI style concept
incorporates rounded shapes and icons to evoke a cozy atmosphere.
Achivement & Reflection
The user satisfaction rate is 84%
About 200 beta tests were conducted, and the initial goal of achieving 100% user satisfaction was met.
Through the tests, it was confirmed that many users want to communicate in more diverse ways.
Subsequently, the service usage pattern also showed that users were chatting using emojis embedded in the operating system. Building on this, the focus shifted to enhancing communication by using emojis in chats to express various emotions.
Following this, discussions were held regarding the possibility and scalability of exchanging messages via audio, considering user needs.
Next Project
