TAGby
❋ case study
Accomplished platform engagement significantly, increasing new sign-ups by 600% and doubling monthly campaign applicants
with strategic UX/UI improvements. Improving the engagement of new influencers in campaigns and enhancing the
campaign execution process within the app. Enhancing the experience of using the file box service during campaign processes.
Infulencer app Design Lead
Client Web Design &
e-commerce web Assist
app /
22.02.14 - 22.12.01
web /
22.12.01 - 23.03.10
Type /
Infulencer Marketing B2B SaaS
Flutter App
Team
PL, PM, DM, Developers(8),
web designer, App designer
Role commitment
UX Design 100%
UI Design 100%
Design system 70%
❋TLDR
Successfully addressed Campain issue
and enhanced service experience by File Box
As the Lead UX Designer, I spearheaded the design of TagBy Influencer App Service
a profit-sharing platform provided to influencers who actively engage on social
media platforms. It covers the entire campaign execution process, from applying for
marketing campaigns to selecting and completing missions.
Successfully addressed Campain issue and enhanced service experience by File Box,
resulting in a 34% reduction in churn and significant improvements in customer
satisfaction and operational efficiency.
The number of new sign-ups
X6times up
994
5,874
The average number of campaign
applicants per month
X2times up
7,167명
11,229명
overview
01
ProbleM statement
Case #01
Low campaign application rate among new users
Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:
case study
Case #01
The TagBy solution is a SaaS platform for influencer marketing tailored to both marketers and influencers.
It includes both app and web-based services. TagBy boasts a design that maintains consistent performance between its web and
app services, leading to more effective usage of social media marketing initiatives. The objective is to cultivate a mutually beneficial
scenario for both marketers and influencers, offering reciprocal advantages to both entities.
problem definition
Case #01
80% of new users prefer a platform where micro-influencers are well-selected
We conducted a user experience survey targeting micro-influencers, who constitute 80% of our new users.
Based on this, we identified issues by examining churn rate data according to campaign sorting status.
🔍
Insights
01.
High exploration page dropout rate among new users
Reduction in 'exploration' page
dropout rate needed.
02.
High dropout rate among nano/micro influencers
A mechanism to reduce the sense
of application burden is needed.
03.
Preference for platforms with low competition rates
Recommendation of campaigns
with high selection probability.
hypothesis
Case #01
Applying the psychological effects of slot machines to increase the
selection opportunities, providing motivation
We designed the campaign application participation rate for influencers by applying the theory of psychological effects derived from
gambling and slot machines, aiming to provide appropriate rewards (success experiences). Simultaneously, we designed for successful
participation of new influencer users to enhance the successful campaign execution experience for client (advertiser) users as well.
Solution
Case #01
What if I were an influencer?
What if we create a trigger based on the experience of having received a reward?
We identified a continuous decline in new user engagement in our app, particularly in campaign applications.
To address this, we analyzed the activity patterns of new versus existing users for the month of July, uncovering three main issues:
Lack of engagement triggers for new users.
Low adoption rates among newcomers.
No onboarding process for seamlessly integrating new users.
Our analysis of user feedback revealed that influencers favor campaigns with perceived lower competition, steering clear of more
competitive ones. Further research showed a growing focus on micro-influencers in the industry. This led us to hypothesize that a reward
system could motivate new influencers to boost their engagement and application rates by rewarding their participation.
filtering by highest selection rate
1
Calculate the selection frequency of new influencers
on the influencer app and prioritize the display with the
'Low Competition Filtering' applied.
Filters
👀 Low competition
🚩New Campain
💰High Rewards
1
aPP
Campaign exploration -> applying basic
filtering for low competition
Promotion for new users
2
On the campain's influencer selection page,
apply the 'New User' badge UI along with a
promotional tooltip.
NEW
is new influencer.
If you choose a new influencer,
the participation rate in the campaign
increases by 30% or more!
Promotion for new users
3
Display the default setting with
'New User Priority' as sorting option
Influencer: New to Ordinary
result
Case #01
Selection and application rates doubled, making a significant impact
We designed our approach by applying the theory of the psychological effects of slot machines to our hypothesis, aiming to increase
influencer’s campaign application rates by providing successful experiences through appropriate rewards. This resulted in increased numbers of
selected accounts and campaign application rates, demonstrating successful outcomes.
Communication
Designing a design system and guide for seamless
communication with team members
D
UX flows & actions Definition
Efficient team communication
When improving the UX flow, I organized the flow and detailed
UX interactions for each feature and action. Additionally, I compiled
detailed planning contents to contribute to project history tracking
and facilitate smooth communication among team members.
UI elements description
Seamless communication with developers
When improving the design, I systematically organized the functions,
definitions, and design guidelines of the components, modals, pop-ups,
and other UI elements used. Additionally, I provided optimized
explanations tailored to the development environment, facilitating
efficient communication with developers.
design system guide
Consistent communication with designers
I defined and organized design style guidelines to maintain consistency
in style and systems. Through efficient communication with designers
and developers, I received positive design review feedback.