TAGby

❋ case study

Accomplished platform engagement significantly, increasing new sign-ups by 600% and

 doubling monthly campaign applicants

with strategic UX/UI improvements. Improving the engagement of new influencers in campaigns and

enhancing the

campaign execution process within the app. Enhancing the experience of using the file box service during campaign processes.

Infulencer app Design Lead

Client Web Design &

e-commerce web Assist

app /

22.02.14 - 22.12.01

web /

22.12.01 - 23.03.10

Type /

Infulencer Marketing B2B SaaS
Flutter App

Team

PL, PM, DM, Developers(8),

web designer, App designer

Role commitment

UX Design 100%

UI Design 100%

Design system 70%

TLDR

Successfully addressed Campain issue

and enhanced service experience by File Box

As the Lead UX Designer, I spearheaded the design TagBy Influencer App Service is

a profit-sharing platform provided to influencers who actively engage on social

media platforms. It covers the entire campaign execution process, from applying for

marketing campaigns to selecting campaigns and completing missions.

Successfully addressed Campain issue and enhanced service experience by File Box,

resulting in a 34% reduction in churn and significant improvements in customer

satisfaction and operational efficiency.

The number of new sign-ups

6X increase

7,167명

11,229

The average number of campaign

applicants per month

2X increase

7,167명

11,229

overview

Two issues: low signup rates for new users & usability problems
with the file box feature

Solution

Case #01

Let's promote new users to boost their visibility and opportunities
if they struggle to be picked by clients

filtering by highest selection rate

Promotion for new users

We made several hypothesises that promoting the new users, instead of focus on the regular users?

The TagBy solution is a SaaS platform for influencer marketing tailored to both marketers and influencers.

It includes both app and web-based services. TagBy boasts a design that maintains consistent performance between its web and

app services, leading to more effective usage of social media marketing initiatives. The objective is to cultivate a mutually beneficial

scenario for both marketers and influencers, offering reciprocal advantages to both entities.

filtering by highest selection rate

1

Calculate the selection frequency of new influencers

on the influencer app and prioritize the display with the

'Low Competition Filtering' applied.

All

Filters

👀 Low competition

Promotion for new users

2

On the campain's influencer selection page,

apply the 'New User' badge UI along with a

promotional tooltip.

NEW

is new influencer.

If you choose a new influencer,

the participation rate in the campaign

increases by 30% or more!

Promotion for new users

3

Display the default setting with

'New User Priority' as sorting option

Influencer: New to Ordinary

01

ProbleM statement

Case #01

Low campaign application rate among new users

Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:

case study

Case #01

Increase in nano/micro influencer activity on the Tagby app
due to rising market demand

The TagBy solution is a SaaS platform for influencer marketing tailored to both marketers and influencers.

It includes both app and web-based services. TagBy boasts a design that maintains consistent performance between its web and

app services, leading to more effective usage of social media marketing initiatives. The objective is to cultivate a mutually beneficial

scenario for both marketers and influencers, offering reciprocal advantages to both entities.

problem definition

Case #01

80% of new users prefer a platform where micro-influencers are well-selected

We conducted a user experience survey targeting micro-influencers, who constitute 80% of our new users.

Based on this, we identified issues by examining churn rate data according to campaign sorting status.

🔍

Insights

01.

High exploration page dropout rate among new users

Reduction in 'exploration' page
dropout rate needed.

02.

High dropout rate among nano/micro influencers

A mechanism to reduce the sense

of application burden is needed.

03.

Preference for platforms with low competition rates

Recommendation of campaigns

with high selection probability.

hypothesis

Case #01

Applying the psychological effects of slot machines to increase the
selection opportunities, providing motivation

We designed the campaign application participation rate for influencers by applying the theory of psychological effects derived from

gambling and slot machines, aiming to provide appropriate rewards (success experiences). Simultaneously, we designed for successful

participation of new influencer users to enhance the successful campaign execution experience for client (advertiser) users as well.

result

Case #01

Selection and application rates doubled, making a significant impact

We designed our approach by applying the theory of the psychological effects of slot machines to our hypothesis, aiming to increase

influencer’s campaign application rates by providing successful experiences through appropriate rewards. This resulted in increased numbers of
selected accounts and campaign application rates, demonstrating successful outcomes.

result

Case #01

Selection and application rates doubled, making a significant impact

We designed our approach by applying the theory of the psychological effects of slot machines to our hypothesis, aiming to increase

influencer’s campaign application rates by providing successful experiences through appropriate rewards. This resulted in increased numbers of
selected accounts and campaign application rates, demonstrating successful outcomes.

Communication

Designing a design system and guide for seamless
communication with team members

D

UX flows & actions Definition

Efficient team communication

When improving the UX flow, I organized the flow and detailed

UX interactions for each feature and action. Additionally, I compiled

detailed planning contents to contribute to project history tracking

and facilitate smooth communication among team members.

UI elements description

Seamless communication with developers

When improving the design, I systematically organized the functions,
definitions, and design guidelines of the components, modals, pop-ups,
and other UI elements used. Additionally, I provided optimized
explanations tailored to the development environment, facilitating
efficient communication with developers.

design system guide

Consistent communication with designers

I defined and organized design style guidelines to maintain consistency

in style and systems. Through efficient communication with designers

and developers, I received positive design review feedback.

© 2024 Yuri Yang

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