All blogs
TAGby
Influencer Marketing app
Boosting Influencers: Simplify search flow and help the users to stand out
I led the app product design for an influencer marketing SaaS platform,
where my UX/UI innovations doubled monthly campaign applicants and
increased new sign-ups by 600%.
Go to vist
My Role
App Design Lead
Skills
2022.06 - 2022.12
Product
Flutter App
Skills
Interactive prototyping, User Research &
Competitor Analysis, Usability Testing,
What’s TAGby
influencer App?
TAGby is a platform for posting ads on social media and managing them easily. It also helps clients and influencers work together smoothly.
From the TAGby App, Influencers can join campaigns, meet client goals, and get rewards for completing tasks.
The Problem – New Users Weren’t Applying
Imagine joining a platform full of exciting campaign opportunities, yet feeling unsure where to start.
You see dozens of options but hesitate—which one is right for me? Will I even get selected?
For new users on TAGby, this uncertainty led to low engagement in their first month:
01
Less personal interests
Too many campaign options
with no clear guidance.
02
Fear of Rejection
New users lacked confidence
in their chances of being selected.
03
Lack of Motivation
No sense of immediate
reward for applying.
These barriers caused many new users to browse but not apply, leading to a significant drop
in retention after their first visit.
Research – Understanding the Drop-Offs
To uncover why new users weren’t applying, we conducted quantitative and qualitative research:
These barriers caused many new users to browse but not apply, leading to a significant drop in retention after their first visit.
We relaised
Imagine joining a platform full of exciting campaign opportunities, yet feeling unsure where to start.
You see dozens of options but hesitate—which one is right for me? Will I even get selected?
For new users on TAGby, this uncertainty led to low engagement in their first month:
01
Less personal interests
Too many campaign options
with no clear guidance.
02
Fear of Rejection
New users lacked confidence
in their chances of being selected.
03
Lack of Motivation
No sense of immediate
reward for applying.
These barriers caused many new users to browse but not apply, leading to a significant drop
in retention after their first visit.
Dubbed as the “most magical update”
since the founding of company.doubled monthly campaign applicants.
200%
Increase in number of
monthly application
150%
Increase in number of
monthly application
600%
Increase in number
of sign-up
Reflection
This project taught me that irrelevance is invisible—when users don’t see something for them, they just disappear.
As a designer, it’s not enough to display content. We have to connect people to it.
When relevance is clear, engagement follows.
Designing for belonging was the turning point that made TAGby’s platform feel alive to new users.
Next Project
