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TAGby
Influencer Marketing app
Boosting Influencers: Simplify search flow and help the users to stand out
I led the app product design for an influencer marketing SaaS platform,
where my UX/UI innovations doubled monthly campaign applicants and
increased new sign-ups by 600%.
Go to vist
My Role
App Design Lead
Skills
2022.06 - 2022.12
Product
Flutter App
Skills
Interactive prototyping, User Research &
Competitor Analysis, Usability Testing,
What’s TAGby
influencer App?
TAGby is a platform for posting ads on social media and managing them easily. It also helps clients and influencers work together smoothly.
From the TAGby App, Influencers can join campaigns, meet client goals, and get rewards for completing tasks.
The Problem – New Users Weren’t Applying
Imagine joining a platform full of exciting campaign opportunities, yet feeling unsure where to start.
You see dozens of options but hesitate—which one is right for me? Will I even get selected?
For new users on TAGby, this uncertainty led to low engagement in their first month:
01
Information Overload
Too many campaign options
with no clear guidance.
02
Fear of Rejection
New users lacked confidence
in their chances of being selected.
03
Lack of Motivation
No sense of immediate
reward for applying.
These barriers caused many new users to browse but not apply, leading to a significant drop in retention after their first visit.
Research – Understanding the Drop-Offs
To uncover why new users weren’t applying, we conducted quantitative and qualitative research:
01
Metric of the user’s action and engagement
61%
22%
X3
regular users
new uesrs
The application rate for new users is approximately three times lower than that of regular users
89.6%
nano & micro
9.4%
macro/mega
89.6% of new users are nano & micro-user
These barriers caused many new users to browse but not apply, leading to a significant drop in retention after their first visit.
02
User Survey & User Interview
User Survey
43 infulencers participants / Conducted on Forms
Never
51.4%
1~2times
25.8%
more than 3times
17.1%
51.4% never applied the campaigns
Yes
71.4%
No
22.9%
71% would apply the campaings more often if there was less competition involved
User Interview
16 Nano & Micro influencers / Conducted on Zoom
“If it seems competitive campaigns
I tend to stay away from those
campaigns.”
"Create more campaigns for nano and micro influencers focused on more rewards.”
“I haven't been picked here much. Feels like fewer chances than other places.”
80% of new users prefer a platform where micro-influencers are well-selected
Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:
Low campaign application rate among new users
Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:
Low campaign application rate among new users
Through data analysis, we discovered that new influencer users in the app have a low campaign participation
rate compared to their sign-up rate. To address this issue, we examined the following data:
Dubbed as the “most magical update”
since the founding of company.doubled monthly campaign applicants.
200%
Increase in number of
monthly application
150%
Increase in number of
monthly application
600%
Increase in number
of sign-up